Gucci made its own horrifying custom ‘Year of the Dog’ Animoji

Enterprise


Gucci became the first fashion house to release custom Animoji today, made specially for Lunar New Year. Unlike standard Apple-made Animoji, Gucci’s can be accessed within its mobile app, which also houses all the Gucci content, from fashion show footage and wallpapers to a photo booth that lets you stick chic stickers onto your photos.

The pair of Animoji dogs are based on Gucci Creative Director Alessandro Michele’s own Boston terriers, Bosco and Orso. The app explains that the Animoji are inspired by artworks by Unskilled Worker, a Gucci collaborator.

To be clear, I’m calling the Animoji “horrifying”, not the Boston terriers — I’m sure they’re lovely dogs. For one, these Animoji can’t even smile, or look anything other than intimidating and annoyed! In comparison, I much prefer Apple’s own Animoji dog, or even this Animoji Karaoke squad doing a passionate rendition of “Gucci Gang”:



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