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Here are three strategies to consider when implementing influencers into your growth marketing plans. Kamiu Lee is CEO at Activate, an influencer marketing technology platform and agency that partners with brands and influencers to tell engaging and compelling stories across social media at scale. For new brands, growing awareness and gaining the trust and credibility
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The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Facebook launches Portal TV, a $149 video chat set-top box The Portal TV lets you hang out with friends using your
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A real check to Facebook CEO Mark Zuckerberg’s control is finally coming in the form of an 11 to 40-member Oversight Board that will review appeals to its policy decisions, like content takedowns, and make recommendations for changes. Today Facebook released the charter establishing the theoretically independent Oversight Board, with Zuckerberg explaining that when it
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Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands they support. Driven
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LinkedIn, the social networking service for the working world, is today taking the wraps off its latest effort to provide its users with better tools for presenting their professional selves, and to make the process of recruitment on the platform more effective. It will now offer a new feature called Skills Assessments: short, multiple-choice tests
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Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party and Creator Studio, and they include enhancements to tools, expanded feature sets and improved analytics, among other
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Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get your ads working, and whether PR is worth it How to work with top influencers and avoid ad blockers We’ve
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Patreon, the platform for independent content creators to operate membership businesses for their core fans, announced it is selling the assets of Kit.com to localized affiliate link service GeniusLink. Founded in 2015, Kit is a social-shopping platform where influencers curate bundles of products (“kits”) they recommend. When their fans buy products they featured in a
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Policing hate speech is something nearly every online communication platform struggles with. Because to police it, you must detect it; and to detect it, you must understand it. Hatebase is a company that has made understanding hate speech its primary mission, and it provides that understanding as a service — an increasingly valuable one. Essentially
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Social networking platform for neighbors Nextdoor today announced it has secured additional funding to close out its $170 million growth round. The new financing includes the $123 million Nextdoor raised in May from new investor Riverwood Capital along with existing investors Benchmark, Tiger Global Management and Kleiner Perkins. The additional funding announced today comes from
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The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Facebook Dating launches in the US, adds Instagram integration The integration means users will be able to add their Instagram accounts
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Image and video manipulation powered by deep learning, or so-called “deepfakes,” represent a strange and horrifying facet of a promising new field. If we’re going to crack down on these creepy creations, we’ll need to fight fire with fire; Facebook, Microsoft, and many others are banding together to help make machine learning capable of detecting
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Pandora today announced a new integration with Instagram that will allow users to share to their Instagram Story their favorite music and podcasts. The feature comes well over a year after Spotify launched a similar integration with Instagram Stories, and only days after Spotify introduced sharing to Facebook Stories, as well. In Pandora’s case, accessing
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The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Now Facebook says it may remove Like counts Instagram is already testing something similar in seven countries, including Canada and Brazil.
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